Last updated: March 12, 2026

At Ethnic Ladies Fashion, we are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase from our website https://ethnicladiesfashion.com (the “Site”), operated by Ethnic Ladies Fashion, a business based in India.

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1. What Information We Collect

When you use our website or make a purchase, we may collect the following types of personal information:

Personal Identifiers

• Name

• Email address

• Phone number

• Shipping address

• Billing address

Payment Information

Payment details such as UPI, card payments, or net banking are processed securely through trusted payment gateway partners. We do not store your complete payment information on our servers.

Device Information

• IP address

• Web browser type

• Time zone

• Cookies and browsing activity on the Site

Order Information

• Products purchased

• Order value

• Delivery details

• Return or exchange requests

Marketing Preferences

Your communication preferences and interaction with promotional emails or advertisements.

We collect this information directly from you when you place an order, subscribe to emails, or browse our website.

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2. How We Use Your Information

We use the collected information to:

• Process and fulfill your orders, including payment confirmation and shipping

• Communicate with you about orders, returns, or customer support

• Improve and personalize your shopping experience

• Send marketing emails or promotional offers if you have opted in

• Detect and prevent fraud or suspicious activity

• Comply with legal and tax obligations under Indian law

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3. Sharing Your Information

We share your personal information only when necessary and with trusted partners, including:

Shopify
Our store operates on the Shopify platform, which securely stores and processes customer data.

Courier Partners
Delivery partners may receive your shipping details to deliver your order.

Payment Gateway Providers
Payment processing partners handle online transactions securely.

Service Providers
Third-party tools used for analytics, email communication, or website functionality.

Legal Authorities
Information may be shared when required to comply with applicable laws, regulations, or government requests.

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

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4. Data Storage and Retention

Customer information is stored through Shopify’s secure infrastructure. Shopify may store data on servers located in different regions globally.

We retain your data only as long as required for:

• Order processing

• Customer support

• Accounting and tax compliance

• Fraud prevention

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5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and understand how customers interact with our store.

Cookies may be used for:

• Essential website functions such as checkout

• Website analytics and performance monitoring

• Marketing and advertising purposes

You can manage or disable cookies through your browser settings.

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6. Your Rights (India Residents)

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate information

• Withdraw consent from marketing communications

• Request deletion of your personal data, subject to legal obligations

To exercise these rights, please contact us at ethnicladiesfashion@gmail.com.

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7. Data Security

We implement security practices such as encrypted connections, secure servers, and protected payment gateways to safeguard your personal information.

However, no internet transmission method can be completely guaranteed as fully secure.

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8. Children’s Privacy

Our website is intended for individuals aged 18 years or older. We do not knowingly collect personal data from children.

If we become aware that information from a minor has been collected, it will be removed promptly.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Any changes will be posted on this page with the updated effective date.

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10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us:

Ethnic Ladies Fashion
Bhavanipuram Center, Vijayawada, Andhra Pradesh 520012, India

Email: info@ethnicladiesfashion.com
Phone: +91 9346030454